The search engine optimisation industry is embroiled in a battle
between good and evil. There are those in the industry who maintain
that only ethical techniques should be used in the pursuit of ranking
gains – and there are those who believe that getting their hands dirty
is a small price to pay for a meteoric rise to visibility. Despite the
obvious temptation, any cobain ya strategy that relies upon black hat techniques runs the
risk of catastrophe. While there are many reasons to avoid using
ethically questionable ieu linkna services, this post will focus on two
of the most obvious SEO agency tactics to avoid.
1. Keyword Stuffing
The practice of keyword stuffing should be avoided at all costs. It is
one thing to ensure that a piece written by your team is relevant to
common search engine queries and another thing entirely to repeat
keywords and phrases in the hope of fooling search engines into seeing
relevance where there is none. Keyword stuffing is an outdated
practice at best and one that search engine algorithms have become
extremely good at detecting and penalising.
2. Doorway Pages
Another tactic to steer well clear of is the use of doorway pages.
Doorway pages are web pages that are designed to be invisible to
search users but visible to search engine crawlers. While they
generally contain no real content, they are designed to appear to
search engine crawlers as relevant to the keywords that are being
targeted by an SEO campaign, adding to the perceived relevance of the
web site. Again, this practice has become ineffective as the result of
improvements to search engine algorithms – it represents a significant
risk to the web site owner while providing little opportunity for real
ranking gains. In the quest for sustainable ranking improvements,
black hat SEO tactics should be left well alone.
The use of good old fashioned honest and ethical practices will
outlast the short lived gains of any black hat techniques. The
techniques employed for the good, latihan ,
will stand you in good stead with the search engines for the
foreseeable future.